For other uses, see Blick (disambiguation).
Type Daily newspaper
Format Broadsheet
Owner(s) Ringier
Founded 1959 (1959)
Language German
Headquarters Zurich, Switzerland
Circulation 214,880 (2010)
Sister newspapers Blick am Abend
ISSN 1013-0667
OCLC number 805695696

Blick is a Swiss German-language daily newspaper, published by Ringier in Zurich.

History and profile

Blick was established in 1959.[1] The newspaper was the first Swiss tabloid publication.

The format of Blick was broadsheet until 2005 when it was switched to tabloid.[2] The new format induced controversies: protests began and many boycotted the scandalous newspaper. It was nevertheless a huge financial success. However, in 2009 the daily changed its format to broadsheet.[2]

Blick has a center-left political leaning.[3] Its sister paper is Blick am Abend, an evening free daily.[4] Both papers are owned by Ringier[5] and are based in Zurich.[6]


In the period of 1995–1996 Blick had a circulation of 335,143 copies, making it the best-selling paper in the country.[7] In 1997 Blick had a circulation of 315,548 copies.[8]

In 2001 Blick had a daily circulation of 309,000 copies and a readership of 739,000.[9] Its circulation was 292,292 copies in 2003, making it the best selling newspaper in Switzerland.[10][11] The 2006 circulation of the paper was 254,657 copies.[12] The Sunday edition Sonntagsblick had a circulation of 272,425 copies in 2006.[12] Blick was the best-selling newspaper in 2008 with a circulation of 240,000 copies.[3] Its circulation was 214,555 copies in 2009.[5] The paper had a circulation of 214,880 copies in 2010, making it the third most read paper in the country.[6]

See also


  1. A. Mattenschlager; H. Riedle (2003). "Media construction of national identities in Germany and Switzerland" (PDF). Conflict and Communication Online. 2 (1). Retrieved 23 December 2014.
  2. 1 2 "Changing format: newspapers switching between broadsheet and tabloid". WAN-IFRA. 23 March 2009. Retrieved 5 December 2013.
  3. 1 2 Lisa Müller (10 September 2014). Comparing Mass Media in Established Democracies: Patterns of Media Performance. Palgrave Macmillan. p. 225. ISBN 978-1-137-39138-4. Retrieved 16 January 2015.
  4. Blick am Abend expands Newspaper Innovation. 13 January 2009. Retrieved 5 December 2013
  5. 1 2 Hugo Bigi (2012). Journalism Education Between Market Dependence and Social Responsibility: An Examination of Trainee Journalists. Haupt Verlag AG. p. 26. ISBN 978-3-258-07753-6. Retrieved 17 January 2015.
  6. 1 2 Cyril Jost (4 February 2011). "The challenges confronting the Swiss press". InaGlobal. Retrieved 23 December 2014.
  7. Media Policy: Convergence, Concentration & Commerce. SAGE Publications. 24 September 1998. p. 7. ISBN 978-1-4462-6524-6. Retrieved 1 December 2014.
  8. Sibylle Hardmeier (1999). "Political Poll Reporting in Swiss Print Media" (PDF). International Journal of Public Opinion Research. 11 (3). Retrieved 30 December 2014.
  9. Adam Smith (15 November 2002). "Europe's Top Papers". campaign. Retrieved 7 February 2015.
  10. David Ward (2004). "A Mapping Study of Media Concentration and Ownership in Ten European Countries" (PDF). Dutch Media Authority. Retrieved 11 February 2015.
  11. "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 8 February 2015.
  12. 1 2 "Swiss newspaper market in flux" (PDF). Swiss Review. 5: 9. October 2007. Retrieved 4 December 2014.

External links

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